Jin Zhang nisqap Xiaoxiancao Té Q'ipi diseñon

Jin Zhang nisqap Xiaoxiancao Té Q'ipi diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Xiaoxiancao Té Q'ipi

Jin Zhang rurasqa

Mañakuq: Xiao xian cao

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

13,326

Taripasqa Premio Atipaq

#126463 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Xiaoxiancao Té Q'ipi nisqamanta

Té q'ipikunaq qallariyninmanta yachasqanmanta, ruraykunaqqa Tang dinastía pachamanta willakuyta akllarqa, hinaspapas makimanta siminta qataspa té upyay rikuchiyta hatun rikuchiy hina churarqa, aswan runakuna aswan kusikuypaq ñanpi té yachananpaq munananpaq ima. Qhipanpiqa, allin hamut'anapaq "té" nisqawan laya nisqata willakunqa hinaspa allin kay yuyayta kallpachanqa. Huchuy té q'ipiqa aluminio phalcha bolsawan sapan huchuy paquetewan, chaymi rantiqkunapaq apanankupaq upyanankupaq ima allin kanqa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Xiaoxiancao Té Q'ipi A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Xiaoxiancao Té Q'ipi sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Xiaoxiancao Té Q'ipi mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Tupukuna & P'istuy: Box size285mm*100mm*35mmPackage content3g*10
Etiquetakuna: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ruway Tecnología: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Diseño Sasachakuy: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
T'aqwiy: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Kallpachay: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Llamk'ay Pacha: It will be designed in August 2020 and put on the market in September 2020
Purichiy Puriy: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Huñu Runakuna: Designer:Jin Zhang