Yeqin Chen nisqap Souldar Cracker Mikhuna Wayqechasqa diseñon

Yeqin Chen nisqap Souldar Cracker Mikhuna Wayqechasqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Souldar Cracker Mikhuna Wayqechasqa

Yeqin Chen rurasqa

Mañakuq: Dali Foods Group

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#126515 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Souldar Cracker Mikhuna Wayqechasqa nisqamanta

Souldar Cracker nisqaqa huk wayqechasqa (packaging) diseñom, chocolate mikhuyniyuq soda cracker mikhunapaq ruwasqa. Kay rurayqa (producto) chawpi kaymanta rikuchisqa kachkan. Lloqe ladopiqa, sut'i churasqa layout-wan crackerkuna huk hukmanta karupi churasqasqa kachkan, kayqa espacio riqsiy sensación jap'iykachan huk sinchi kikin lugarpi. Chocolate salsaqa pack patamanta paray hina urmayku, chaywan huk sayasqa qhawariyta huk kuyuq qhawarimanmi tikrachin. Ch'umpi (marrón) llimp'iqa ñawpaq llimp'ita ruwasqa kachkan mikhuy sasachayta rikuchinanpaq. Hawa cartónqa ivory board nisqamanta ruwasqa kachkan, ima akllasqa elementosqa qori (oro) sellowan imprimisqa kachkan. Sapa cracker-qa mayt'usqa kachkan hukninmanta huk cajapi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Souldar Cracker Mikhuna Wayqechasqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Souldar Cracker Mikhuna Wayqechasqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Souldar Cracker Mikhuna Wayqechasqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Tupukuna & P'istuy: Size: 210(L)*150(W)*50(H) mm
Etiquetakuna: Chocolates, soda cracker, snacks, Packaging Design, Branding
Ruway Tecnología: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Diseño Sasachakuy: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
T'aqwiy: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Kallpachay: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Llamk'ay Pacha: The project started in May 2020 and completed on July 2020, Shantou.
Purichiy Puriy: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patentekuna: Copyrights belong to Dali Foods Group, 2020.
Huñu Runakuna: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Siq'i Hayñikuna: Yeqin Chen