Sasha Sharavarau nisqap The Treasure of Zbojniks Botellapaq Etiqueta diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.
QuriPilluchina· 2022
The Treasure of Zbojniks Botellapaq Etiqueta
Sasha Sharavarau rurasqa
Mañakuq: St. Nicolaus (client company); Zbojnicka (brand)
Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq
Taripasqa Premio Atipaq
#127368 nisqapaq Premio Kayninta TaripayDiseñomanta
The Treasure of Zbojniks Botellapaq Etiqueta nisqamanta
Zbojnikkunapa Illan nisqaqa huk etiqueta ruwaymi Zbojnicka frutamanta destilado upyanakunapaq. Zbojnicka nisqaqa eslovaco simipi huk Zbojnikpa kaqninmi ninanmi. Zbojnikkunaqa suwakuna karqanku, paykunam serfismo nisqa kamachikuyta hark'aspa hatarikuykunapi yanapakurqanku, hinaspam runakunaqa iñirqanku paykuna illakunata Eslovaquia urqukunapi pakasqankuta. Kay etiquetaqa destiladokunata Zbojnikkunapa illanta hina rikuchin. Velky Rozsutec urqum hanaq patapi rikuchisqa kachkan, hinaspam Eslovaquiapa ñawray suyukunamanta ornamentokuna ruwayta muyuriykunku. Grabado hina siq'isqa llimp'ikunaqa iskay llimp'ipim ñut'u llamp'u crema colorniyuq mat papelpi imprimisqa kanku. Producto sutiqa quri embossing nisqawanmi churasqa kachkan.
Riqsichiy
A' Design Award Quri Premiu nisqamanta
The Treasure of Zbojniks Botellapaq Etiqueta A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Treasure of Zbojniks Botellapaq Etiqueta ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Treasure of Zbojniks Botellapaq Etiqueta munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Tupukuna & P'istuy
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Etiquetakuna
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Ruway Tecnología
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Diseño Sasachakuy
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Kallpachay
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Llamk'ay Pacha
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Purichiy Puriy
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Huñu Runakuna
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Siq'i Hayñikuna
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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