Tralock Kichanapaq Wisq'ana Waqaychana by Bakhtiyar Baimurzayev

Tralock Kichanapaq Wisq'ana Waqaychana by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Tralock Kichanapaq Wisq'ana Waqaychana

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Tralock Kichanapaq Wisq'ana Waqaychana

Tralock nisqaqa, viajepaq maletapa wisq'ananpaq ruwasqa waqaychanam kan. Cajaqa huch'uy maleta hina rikch'akun, chaywanmi wisq'ayqa kikin ruwasqawan tupanchakun. Sutinqa "travelling" hinaspa "lock" nisqa rimaykunawan huñusqa kan, logopi "o" letrataqmi llavepa t'oqon hina rikch'akun. Kay ruwasqaqa iskay patakunayoqmi kan. Ukhu blister nisqa patapin wisq'anaqa llavekunapiwan sayachisqa kashan, hinaspa cartónmanta patataqmi printasqa diseñota apan. Diecut nisqa t'oqowanmi rantikuqqa ukhupi imayna kasqanta rikuyta atin. Los colores k'anchaqkunataq viajepa temanta rikuchin, hinaspa waqaychanata sut'inchan.

The Recognition

About the A' Design Award Burunsi Premiu

Tralock Kichanapaq Wisq'ana Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Tralock Kichanapaq Wisq'ana Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Tralock Kichanapaq Wisq'ana Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev