The Heaven Lost Vela Waqaychana by Chan Yiu Chung

The Heaven Lost Vela Waqaychana by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2022

The Heaven Lost Vela Waqaychana

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #128131

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Colors

The Design

About The Heaven Lost Vela Waqaychana

Heaven Lost nisqaqa huk waqaychana caja, sumaq q'apayniyuq velapaq ruwasqa. Graficonpa temanqa Europa mitulogíamanta hamun, chaypin diosespa hanaq pachamanta chinkasqa imapas maskhasqankuta rikuchin. Makiwan siq'isqa dibujoqa cajapa tukuy ladunkunapi rin, hina cajaman machu rikchayta qun hinaspa comprador runakunata cajata muyuchinankupaq invitan. Yana-yuraq imprentaqa diseñota ch'uyata waqaychan. Estructuranqa huk sencillo hanaq-uraq caja, 83 mm k'ancharisqa, 83 mm ukhu hinaspa 102 mm sayay. Cajaqa 240gsm Munken Lynx nisqa papelmanta ruwasqa, mana pinturayoq sustentable papel, yuraq colorpi.

The Recognition

About the A' Design Award Fierru Premiu

The Heaven Lost Vela Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Heaven Lost Vela Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Heaven Lost Vela Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021