Guangliang 59Plus Flying CoBranded Trago Waqaychana by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Trago Waqaychana by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Guangliang 59Plus Flying CoBranded Trago Waqaychana

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Trago Waqaychana

Guangliang 59Plus Flying nisqaqa Dunhuang Museum wasiwan kuska ruwasqa, pisilla ruwasqa trago waqaychanam kan. Kay diseñoqa Dunhuang qillqasqakunata Chinapa wayrapi purina yachayninwan (aerospace) tupachin, universota maskʼayta rikuchinanpaq. Huk siq'ipiqa "Flying Apsara" nisqa phawaq imaginwan huk astronautawan rikhurin, dedonkuna tinkusqa, ñawpa pachata musuq yachaywan tupachispa. Botellaqa yuraq, ancha llimphuq. Ch'aki tullpasqa pinturawan phukusqa, qullqi rumipa (jade) qara riknayninta rikch'anachin. Ancha allin ruwasqa tukuy kuyuchiq k'anchasqa (all-over decoration firing) yachaywanmi, kay siq'iqa botellapa tukuy cuerponpi muyuriq rikhurin.

The Recognition

About the A' Design Award Burunsi Premiu

Guangliang 59Plus Flying CoBranded Trago Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Guangliang 59Plus Flying CoBranded Trago Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Guangliang 59Plus Flying CoBranded Trago Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang