Burunsi Pilluchina · 2022
Sunboy Gift Box Kutichiy Muhu Killpay Waqaychana
by Tiger Pan
- A' Design Award Burunsi Premiu 2022 in Pilluchina
- CLIENT: Bayannaoer Sanpangdan Food Co., Ltd
- Estimated Number of Design Views: 14,159
- Verification code C65C00FDCE · Verify this award
Colors
About Sunboy Gift Box Kutichiy Muhu Killpay Waqaychana
Sunboy Qopiy Wasi nisqaqa, inti muhu (sunflower seed) mikhunapaq waqaychana kajata ruwayninmi kan. Kay qopiy wasiqa muyu-muyu fierro tinaskunata huqarin, kutin allichanapaq atina. Hawan wasiqa arqu-arqu papelmanta ruwasqam, chaywan sinchiyachin structuranta hinallataq facilyachin recyclaykunapaq. Kichay estructuraqa musuqmanta yuyaychasqam, chaymi kaja huñunapaq hinallataq rakinapaq facil kan. Tinaskunaqa tinkuchakunku hukninwan kikinwan, formanku modular tantasqa kaja hukmanta, iskaymanta utaq kimsa patamanta, chaymi qhawarina productoq patanta hatunyachin, hinallataq material waqaychan. Imprimisqa lawqaqa papel k'utuy estilontam apan, hinallataq rikuchin Sunboy nisqa personajita phawachkan sunflower chaqrapi.
About the A' Design Award Burunsi Premiu
Sunboy Gift Box Kutichiy Muhu Killpay Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Sunboy Gift Box Kutichiy Muhu Killpay Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Sunboy Gift Box Kutichiy Muhu Killpay Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
