Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana by Shingo Furusho

Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana

by Shingo Furusho

Client: Mizukami village

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Colors

The Design

About Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana

Qillqa Rimay: Yukidoke Mitsu nisqaqa, Kumamoto llaqtapi, Mizukami ayllupi wiñaq riqsisqa frutillakunapaq qukunapaq killpanam kan. Kay frutillakunaqa ashkha misk'iyuqmi kanku, hukurqa rit'i chulluspa uraman uraykuptin, hatun urqu ayllupi, maypichus Kuma mayup pakariyninpas tarikun. Kay rurayqa hukllachasqa qillqana qara wasichata pillunmi, yuraq qara papelwan, ima rit'i urmayta rikuchin. Frutilla rikch'aynintaqa puka qullqi ñañuwan churasqam kan. Killpanaqa 242 milimetropi, 160 milimetropi, hinaspa 57 milimetropi tupun, hawanpitaq huk kirpana kan. Kay sinchi killpanaqa, qukunapaq allin kaqta rikuchin, ancha valor rikch'ayniyuqta.

The Recognition

About the A' Design Award Burunsi Premiu

Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yukidoke Mitsu Ruray Kaq: Frutakunapaq Killpana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.