BeeHacchee Tarta Waqaychana by Shingo Furusho

BeeHacchee Tarta Waqaychana by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2022

BeeHacchee Tarta Waqaychana

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tarta Waqaychana

BeeHacchee nisqaqa huk waqaychana diseñom, misk'i kesu tartapaq ruwasqa. Kaxaqa sujta k'uchuyoqmi, huk abeja wasita yuyarichin, chaywanmi misk'i (miel) yuyayta rikuchisqa kachkan. Kay waqaychanaqa huk sapallan cartón q'aytumantam ruwasqa, 224 mm k'anchaq, 195 mm ukhu utaq hukninmanta, hinaspa 44 mm sayayniyoq. Kraft papelqa huk sumaq, chaninchasqa rikch'ayta qon, ichaqa huk q'illu ñawpaq siq'i uyanpi ñit'isqa kachkan, kaywanmi contrastota churan. Q'illu ñit'iyqa kraft papelpi sasam, colorqa papelman haykhun, chayrayku huk allin yachayniyoq ñit'iq rimasqa karqan, munasqa tukuyta qhawarispa.

The Recognition

About the A' Design Award Fierru Premiu

BeeHacchee Tarta Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. BeeHacchee Tarta Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta BeeHacchee Tarta Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.