Viktoriia Korytina nisqap Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño diseñon

Viktoriia Korytina nisqap Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño

Viktoriia Korytina rurasqa

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,444

Taripasqa Premio Atipaq

#131733 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño nisqamanta

Kind Tea nisqaqa waqaychana diseñom, sapa kaq mikhuna te tantasqakunapaq, kay proyectoqa yanapay ruwaymi rantikuypaq. Kay tetaqa iskay warmachakunam ruwanku, Duchenne muscular dystrophy unquywan kaqkuna, chaymantapas rantikuykunaqa qullqita huñunku paykunapa allinyachiy ruwaynin. Waqaychanaqa kusisqa uya rikuchinta rikuchin, wawakuna kusikuyta yuyarichispa. Kimsa sumaq mikhuna qawaykunaqa kimsa colorniyuq diseñowanmi riqsichisqa kanku, sapa kaq sumaqta riqsinapaq. Sapa kaq mikhuna qawaqa juk chiri pacha versionnintapas charin. Kay waqaychanaqa 50 gramo sachetmi kachkan, sut'ichaywan 100 hinaspa 180 milímetro. Ruwayninpas huñunayninpas facilta chaninchasqa karqan, imaraykuchus warmachakunapuni waqaychankuta kikinku ruwanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Kind Tea is a Charitable Project Kind Tea Waqaychana Diseño yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Tupukuna & P'istuy: Format: Sachet with label

50 g

100 mm x 180 mm
Etiquetakuna: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Ruway Tecnología: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Diseño Sasachakuy: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
T'aqwiy: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Kallpachay: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Llamk'ay Pacha: We joined the project in January 2021 and the guys still work for now
Purichiy Puriy: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentekuna: No information
Huñu Runakuna: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Siq'i Hayñikuna: This project was made by our in-house team of Wishnia agency.