Kamal Rizk - Bold Branding nisqap Voila Cool Stuff Heladopaq Q'ipi diseñon

Kamal Rizk - Bold Branding nisqap Voila Cool Stuff Heladopaq Q'ipi diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Voila Cool Stuff Heladopaq Q'ipi

Kamal Rizk - Bold Branding rurasqa

Mañakuq: Voila Dessert Shop

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

22,155

Taripasqa Premio Atipaq

#131926 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Voila Cool Stuff Heladopaq Q'ipi nisqamanta

Kayqa huk serie q'ipikunamanta isqon helado malliyninkuna diseñokunapaq, huk emblema logop ukhunpi huñusqa, maypichus diseñador musuqmanta ruwan heladopa rikuchiyninta. Paymi kamarqan huk musuq temata maypi musuqmanta yuyaykun imaymana malliyninkuna simbólico rurukunap rikch'ayninwan hinaspa néktar ruwanakunawan, ñawpaq tipografíawan, hinaspapas allin ch'uya llimp'ikunawan chaykuna kallpachanku diseño elementokunata. Kay diseñoqa sapalla musuqmanta ruwan malliy hamut'ayta qallu rikch'achaywan tukuy seriepi llamk'achisqa, chaywanmi yuyarichin huk hukniraq musyay formata.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Voila Cool Stuff Heladopaq Q'ipi A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Voila Cool Stuff Heladopaq Q'ipi sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Voila Cool Stuff Heladopaq Q'ipi yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Tupukuna & P'istuy: Various Tapered Paper Ice Cream Containers
Etiquetakuna: branding, packaging, packaging, illustration, typography, icecream, identity
Ruway Tecnología: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Diseño Sasachakuy: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
T'aqwiy: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Kallpachay: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Llamk'ay Pacha: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Purichiy Puriy: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Huñu Runakuna: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager