PickyPods Suplementokunapaq Pakiy by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2022
PickyPods Suplementokunapaq Pakiy
Client: Depot Creative
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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- Verified Award Winner
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The Design
About PickyPods Suplementokunapaq Pakiy
Kay agensiaqa mañasqa karqan sapalla suplementokuna huñunpaq unanchayta pakiytawan ruwananpaq. Colágeno probiótico suplementokuna bolsachakunaqa allin rurasqa kanku cuerpokunamnan allinchanapaq, watasman hina, qhari-warmiman hina hukniray chaniyuq imakunamanpas hina. Llimp'iqa kay proyectopi aswan chaniyuqmi. Sinchi kallpayuqtawan kanan karqan gimnasioman riq maskanankupaq. Qhari-warmi unanchakunata ruwakurqan qhari-warmi sapanchaq fórmulakuna qapariq hina rikuchinapaq, kayqa huk hukniray kay marcapaq.
The Recognition
About the A' Design Award Qullqi Premiu
PickyPods Suplementokunapaq Pakiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. PickyPods Suplementokunapaq Pakiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. PickyPods Suplementokunapaq Pakiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
- Team Members
- Angela Spindler: Creative Director/Designer
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