Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2022

Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu

Shengming Shijia huk t'inpu regalo p'uyñum, chaymi t'inpu kulturawan huñusqa llaqta pachata rikuchin. Hawa p'uyñuqa Kimsa Qucha Killata Rikuchiq nisqa qhawayta hukmanta ruwan, qillqasqa hinallataq ñit'isqa técnicawan ruwasqa papelmanta. Umachaqmin llimp'iqa yana anqas, tuta yuyarichiq. Iskay ch'usaq chawpisqa hawa p'uyñupim, manaraq p'uyñu kicharisqa kaptin huk hunt'a killata ruwanankupaq huñukun. Hawa p'uyñuqa iskaynin ladumantam hurqusqa, chaymi ukhu p'uyñupi allin churasqa muyu killa qillqakunata rikuchin. Kay diseñoqa huk reqsisqa llaqta qhawayta t'inpu malliypa hawka ánimunwan huñun.

The Recognition

About the A' Design Award Qullqi Premiu

Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shengming Shijia Shengming Shijia: T'inpu Regalo P'uyñu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release