Pindao Tiancheng Trago Wanttuna by Jun Li

Pindao Tiancheng Trago Wanttuna by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Pindao Tiancheng Trago Wanttuna

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Trago Wanttuna

Pindao Tiancheng nisqaqa, Taoista kawsaymanta hina, trago marcapaq wanttuna diseñom kachkan. Qespi puyñuqa "huk" yupay hina rurasqa kachkan, chaymi Taoista yuyayman rikch'akun: huk tukuy imakunata paqarichin nispa. Chay pisi allin rurayninqa marcap kawsayninta rikuchin, hinaspa qhapaqta rikuchin rikuriyninpi. Qespi puyñuqa llimphuwan phukusqa kachkan, dibujuqa hawanpi q'usñichisqa kachkan. Wanttunaqa sapaq papelmanta rurasqa kachkan, "bronzing" nisqawan hinaspa "embossing" nisqawan allichasqa, 150 kaq 120 kaq 300 milimetropi tupuyninwan. Wanttunaqa kinraymanta kichakun, sut'inta rikuchinanpaq. Ñawpaqta llamk'achisqa kaspanpas, puyñuqa waqaychana wasi hina otaq sumaq churakuna hina llamk'ayta atin.

The Recognition

About the A' Design Award Burunsi Premiu

Pindao Tiancheng Trago Wanttuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pindao Tiancheng Trago Wanttuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pindao Tiancheng Trago Wanttuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li