Zaotu Shaofang Trago Waqaychana Qhapariy by Bo Gao

Zaotu Shaofang Trago Waqaychana Qhapariy by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Zaotu Shaofang Trago Waqaychana Qhapariy

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Trago Waqaychana Qhapariy

Zaotu Shaofang nisqaqa huk trago waqaychanapaq disiñom, yuraq bentonita nisqa allpawan ruwasqa, chay allpataq tandarichina p'ampapi turumanta churasqa kan. Waqaychanaqa yuraq bentonita llimp'iyta hina kikin llimp'inta apan. Urqukuna, inti k'anchay, phuyukuna, unu, sach'akuna, pisqukunapiwan huk siq'ita ruwanku, chay siq'itaq Chinapa qillqasqan bentonita simiman rikch'akun. Kay siq'iqa trago ruwana pachata, mana chayllataq, kay rurayta yachanapaq kaqllatapas rikuchin. Wasichaqa chawpimanta kicharikun, lloq'iman pañamanpas, ukhu wasichataq ñawpaqman lluqsin rikuchisqa kananpaq. Wasichaqa sumaq qillqana papilwan ruwasqa, quri llimp'iyuqwan; vidrio purukmantaq yuraq thuqasqa, ruphachisqa siq'iyuq.

The Recognition

About the A' Design Award Burunsi Premiu

Zaotu Shaofang Trago Waqaychana Qhapariy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Zaotu Shaofang Trago Waqaychana Qhapariy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Zaotu Shaofang Trago Waqaychana Qhapariy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao