Luo Heng nisqap Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna diseñon

Luo Heng nisqap Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna

Luo Heng rurasqa

Mañakuq: Laboratory and Hopeful

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#133947 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna nisqamanta

Guizhou Moutai Maoyuan Jiu nisqaqa huk chino tragupaq p'istuy ruwaymi. Botellaqa qispi manka ruwasqam, aqu phukuy ruwaywan chaymanta rosa quri unancha llut'asqawan. Kunkanqa metalta phukuspa tukuchisqa, kirpanqa hawanpitaq qispi yachachiy llut'asqam. Hawa cajaqa q'uñi ñit'iy chaymanta llut'ay ruwayta llamk'achin. Yana q'umir hinaspa quri kulurmi qhapaq kulurta kaman. Qhawnu llimp'ikunaqa Chishui Mayuta rikuchin ruwaypi llamk'achisqata, kirpanpi huk pawaq diosa warmitaq chaymanta kunkanpi huk garza pinu k'allmakunawan chino ñawpa yachaykunata qatinku.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Guizhou Moutai Maoyuan Jiu Primary Function: Traguta P'istuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Tupukuna & P'istuy: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Etiquetakuna: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Ruway Tecnología: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Diseño Sasachakuy: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
T'aqwiy: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Kallpachay: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Llamk'ay Pacha: The project started in November 2019 in Jiangxi and finished.
Purichiy Puriy: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Huñu Runakuna: Luo Heng
Siq'i Hayñikuna: Luo Heng