My Moonfly Suñay Kaha by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2022
My Moonfly Suñay Kaha
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award Qullqi Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly Suñay Kaha
My Moonfly nisqaqa huk suñay kaham, killa t'antakunapaq (moon cakes) ruwasqa, Chawpi Puquy Raymipi (Mid-Autumn Festival) qusqa. Kay ruwaymi Chino willakuykunapa Killa Wasinta (Moon Palace) rikuchin, achka patachasqa kimsa kuchunniyuq papel llaqllasqawan ruwasqa pukllana wasikunawan hinaspa hatun wasikunawan. Killa ukhupi huk k'anchaymi llaqllasqa patachakunapa chawpinta k'anchan, tikrakuq k'anchay hinaspa llanthu siq'ikunata paqarichispa. Kay kahaqa suqta killa t'antatam churan hinaspa huk kahitawan tenedorkunayuq k'uchuna k'usillukunayuq. Pachamamapaq allin papelmi llamk'achikun, hatunyachiy (embossing) hinaspa quri sellowan. 242 x 242 x 75 milímetro sayayniyuq, kay kahaqa k'anchasqa k'achachaq hina waqaychakunmanmi estanterokunapi utaq mesakunapi.
The Recognition
About the A' Design Award Qullqi Premiu
My Moonfly Suñay Kaha A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. My Moonfly Suñay Kaha ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. My Moonfly Suñay Kaha achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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