Zhu Xixi Quy Kaha by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2022

Zhu Xixi Quy Kaha

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #134487

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Colors

The Design

About Zhu Xixi Quy Kaha

2022 watam Chinapi killa kalendarionpi tigri watanmi karqan. Aswan chiqan ñanqa tigri siq'ikunata ruwayqa. Diseñadorqa Chino simipi tigriwan bendicion simikuna kaqlla t'uqyarinankuta llamk'aspa, pisqa tigrikunawan pichqa kusikuykuna puririnanta (wu fu lin men nisqa, Chino idioma, Musuq Watakunapi ruwasqa) rikuchin. Idiomakuna siq'ikunawan iskay kuti Musuq Wata bendicionkunata ruwanku. Sinchi naranxa verde k'askakuy luraq luraywanqa tukuy pakete aswan estiloso kanan. Kahaqa sumaqchay siq'i hina llamk'achikunman, chaynallataqmi huk pintallay atiy tigri siq'i kan runakunaq tinkuchinanpaq.

The Recognition

About the A' Design Award Fierru Premiu

Zhu Xixi Quy Kaha A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Zhu Xixi Quy Kaha sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Zhu Xixi Quy Kaha yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang