Shanghai Yuanshang Culture Communication Co., Ltd. nisqap Freeze Dried Kafiy Churana Wankicha diseñon

Shanghai Yuanshang Culture Communication Co., Ltd. nisqap Freeze Dried Kafiy Churana Wankicha diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2022

Freeze Dried Kafiy Churana Wankicha

Shanghai Yuanshang Culture Communication Co., Ltd. rurasqa

Mañakuq: Huzhou Jinnuokang Health Technology Co., Ltd.

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#134719 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Freeze Dried Kafiy Churana Wankicha nisqamanta

Freeze Dried nisqaqa kafiy churana wankicha diseñom, wayna rantiqkunapaq ruwasqa. Kay wankichaqa musuq rikch'ayta ñawpa China kawsaypa yachaykunawan huñun. Rikch'aynin hamut'ayqa pichqa unanchakunapi sayasqa: quri, k'ullu, unu, nina, allpa ima, hinaspa ñawpa China llimp'ikunata apaykachan. Huk hatun latapim askha huch'uy latakuna churakun, chaymi tukuy churasqaqa waqaychanapaq apanapaqpas facil kan. Sapa huch'uy latam wakmanta wichq'akuyta atin, chaymi hayk'a kafiy apaykachasqata qhawariyta yanapan. Hawa unanchaqa forrasqa raphipi ñit'isqam kan, huch'uy latakunataq polipropileno nisqamanta ruwasqa kanku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Freeze Dried Kafiy Churana Wankicha A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Freeze Dried Kafiy Churana Wankicha ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Freeze Dried Kafiy Churana Wankicha munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Tupukuna & P'istuy: Diameter 95mm
Height 130mm
Etiquetakuna: Ingenious, Quality, Fashion
Ruway Tecnología: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Diseño Sasachakuy: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
T'aqwiy: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Kallpachay: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Llamk'ay Pacha: The project started in Shanghai in November 2020 and ended in May 2021.
Purichiy Puriy: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.