Quri Pilluchina · 2022
Li Beer Sirwisa Churana Wakichiy
by China Resources Snow Breweries
- A' Design Award Quri Premiu 2022 in Pilluchina
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer Sirwisa Churana Wakichiy
Li nisqaqa sirwisapaq huk suñay churana wakichiymi (packaging design). Qispi butillaqa Yangshao ñawpa kawsay tarisqa hallp'api hurqusqa Shuang-Er-Ni-Yu nisqa t'uru butillamanta rikch'ayninta hap'in. Hawanpi llaqllasqakunaqa ñawpa unu qhapariykunaman challwa siq'ikunamanwan rikch'akun. Churanaman huk hatarichisqa siq'iy ruwayta (embossing) churasqa kachkan, chaymi llamiyllawan chay hawanpa hap'iyninta musyayta atinchik. Sumaq rikch'aykuna ñawpa qillqa letrakunapas ñawpa pacha yuyayta yapanku. Churanaqa hanaq wichq'ana llik'ispam kicharikun. Kay wakichiyqa China suyupi sirwisa ruwaypa ñawpaq willakuyninta, ukhupi kaq sirwisapaq apaykachasqa China suyupa ñawpa hampi wakichiynintapas hatunchan.
About the A' Design Award Quri Premiu
Li Beer Sirwisa Churana Wakichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Li Beer Sirwisa Churana Wakichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Li Beer Sirwisa Churana Wakichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
