Qullqi Pilluchina · 2022
Neon Zebra Brand Launch Upyana Pʼistuy
by PepsiCo Design and Innovation
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- Estimated Number of Design Views: 39,662
- Verification code 4B62D7FEAE · Verify this award
Colors
About Neon Zebra Brand Launch Upyana Pʼistuy
Neon Zebra nisqaqa huk pʼistuy diseñom, coctel chaqrunapaq imaymana laya kanqa. Sapa latakuna hinaspa upyana pʼistuykunaqa huk sapaq chaqrusqa upyana ruwana yachaytam apan, Neon Zebra equation nisqata. Chay yachayqa rantiqkunaman qhawachin imaynatas chaqrusqa upyanata ruwanku kay ruwaywan. Sapa lataqa iskay coctelta ruwan, rakinapaq churasqa. Adornokuna qawachisqa ruwaywan kuska qawachisqaqa llampum, huk lima sikʼisqata hinaspa mentata churaspa ukhuchanapaq. Kay adornokunaqa kallpasapa iskay chiqan graphicos hina rikʼurin utaq kimsa chiqan formakuna hina, hinaspa Neon Zebra pachata kawsachin.
About the A' Design Award Qullqi Premiu
Neon Zebra Brand Launch Upyana Pʼistuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Neon Zebra Brand Launch Upyana Pʼistuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Neon Zebra Brand Launch Upyana Pʼistuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
