PepsiCo Design and Innovation nisqap Lay's Smiles Campaign Mikuna Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.
BurunsiPilluchina· 2022
Lay's Smiles Campaign Mikuna Waqaychana
PepsiCo Design and Innovation rurasqa
Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq
Taripasqa Premio Atipaq
#137247 nisqapaq Premio Kayninta TaripayDiseñomanta
Lay's Smiles Campaign Mikuna Waqaychana nisqamanta
Lay's Smiles Campaign nisqaqa, Rusia llaqtapi qawarichisqa mikuna waqaychana diseñom. Sapa waqaychanapi hatun asikuq uya ñawpaq rikuchikuq kachkan. Kay waqaychanaqa Lay's sutiq ñawpaq rikuchikuyninta hinallataq imaynatachus mikunapa mikayninta rikuchiq llimp'ikunatapas waqaychan. Best Buddies Foundation nisqaq Amistad Programanman yanapayta rikuchikunpas kay waqaychanapi. Sapa waqaychana rantikuqmantaqa huk rublom kay programaman quyusqa kan. Munayninqa allin willakuyta ranqhayta hinallataq marca-taqa allin ruwaq hina rikuchiyta.
Riqsichiy
A' Design Award Burunsi Premiu nisqamanta
Lay's Smiles Campaign Mikuna Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lay's Smiles Campaign Mikuna Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lay's Smiles Campaign Mikuna Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Kallpachay
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
Auspiciasqa
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Astawan T'aqwiy
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