Quri Pilluchina · 2022
MTN Dew Cake-Smash Upyana Empaque
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2022 in Pilluchina
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Upyana Empaque
MTN Dew Cake-Smash nisqaqa huk limitasqa edición torta miskillikuyniyuq upyanapaq empaquem. Kay miskillikuyqa kamarisqa karqan hukllawasqa raymikunata yuyarichinapaq, hina kaq santukuy punchawkuna, casarakuykuna, tukuy yachay tukuykuna ima. Kay diseñoqa chinkachisqa hatun kawsay punchawkunamanta rimarin, hinaspa suyakuyta, kusikuytawan qoyta munan. Kawsayniyuq vela personajekunaq visual pachanmi kamarisqa karqan empaque graficokunapaq, digital llamkanapaqpas. Chay vela personajekunaqa huk raymipi huñusqa runakunata rikchachin. Kay empaqueqa rantiqkunata wakmanta huk raymita ruwananpaq waqyan.
About the A' Design Award Quri Premiu
MTN Dew Cake-Smash Upyana Empaque A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. MTN Dew Cake-Smash Upyana Empaque ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. MTN Dew Cake-Smash Upyana Empaque munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
