Quri Pilluchina · 2022
Pepsi New Year 2022 LTO Upyana Lata
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2022 in Pilluchina
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Upyana Lata
Pepsi New Year 2022 LTO nisqaqa suqta limitasqa edición upyana latakunam, chiri mit'a raymikunapaq kamarisqa. Kay latakunaqa Rusiapim lluqsimurqa, huk mit'a marca campaña nisqapa ukhupi. Raymi siq'ikunaqa tukuy raymi pachapaqmi kamarisqa karqa, Musuq Watawan tukuspa. Kay diseñoqa marcatam mast'arin envase nisqamanta astawan, interactivo kaqkunawan. Rantiqkunaqa sapa latapi kaq QR código nisqata smartphone nisqawan escaneayta atinku promocionkunaman chayanankupaq, chaypim atinkuman llalliyta k'ancharispa limitasqa edición hoodies hinaspa t'uqu p'achakunata.
About the A' Design Award Quri Premiu
Pepsi New Year 2022 LTO Upyana Lata A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pepsi New Year 2022 LTO Upyana Lata ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pepsi New Year 2022 LTO Upyana Lata munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
