Qullqi Pilluchina · 2022
Wildheart Organics Aromatherapia Candelas
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- CLIENT: Depot Creative
- Estimated Number of Design Views: 31,115
- Verification code 9D560A5B07 · Verify this award
Colors
About Wildheart Organics Aromatherapia Candelas
Huk premium qhawaywan huk sumaqlla orgánico q'apayninwan soya candela línea kaqpaq. Yuyayqa karqan aswan chaniyuq rantiq wasikunaman haykuy huk rikuywan chaymi ruruq allin kayninta tupachinman, willakusqa ruru rikch'ayninwan. Materialkunata akllay tukuchiykunawanpas ancha allinmi rantiqkunaq qhawarinkupaq, qallariy impresionmanta huk iskay kaq aswan yuyasqa qhawarinkama. Llimp'ikunaqa yurakunamanta qurakunamantam hurqusqa kanku, chaykunam sapa q'apaykunata ruranku. Siq'ikunaqa huk etéreo calidad nisqayuq kanku, rikuchinku q'apay wayraman ch'inkariyta candela ruphachikuchkasqanman hina.
About the A' Design Award Qullqi Premiu
Wildheart Organics Aromatherapia Candelas A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Wildheart Organics Aromatherapia Candelas ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Wildheart Organics Aromatherapia Candelas achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
