Love is Invisible Qʼipinakuy by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2022
Love is Invisible Qʼipinakuy
by En Ke
Client: Super Joey Foundation
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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- Verified Award Winner
- Verify Award Status for #138661
The Design
About Love is Invisible Qʼipinakuy
Estados Unidospi Asiamanta runakunaman chʼiqnichiy mirachirqan pandemia pachakunapi. Love is Invisible nisqa ruwaypa yuyaynin aswanta sayarin Asia kawsaypi yaku suyay hamutaypi, chaywanmi qawarichin runakunapura munayqa mana rikukuqmi kasqanta, chaymi chinkachinman chʼiqnichiyta hinaspa harkaykunata. Love Is Invisible nisqaqa huk llaqtakuna yanapakuy ruwaymin, Super Joey Foundation nisqa qallarisqan iskay chunka llaqtakunapi mama llaqtapi. Tsddesign nisqa equipoqa ruwarqan polokunata hinaspa qʼipinakuykunata, chaykunatam churanqaku wayna munakuq ruwaqkuna imaymana razakunamanta mama llaqtapi Love is Invisible huñumanta.
The Recognition
About the A' Design Award Qullqi Premiu
Love is Invisible Qʼipinakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Love is Invisible Qʼipinakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Love is Invisible Qʼipinakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
- Dimensions & Packaging
- Outer packaging specifications: cylinder diameter 12cm, height 25cm
- Tags
- About love, Asian culture, blue and white porcelain, water, invisible.
- Production Technology
- Cylindrical paper outer packaging, pure cotton clothing
- Design Challenge
- With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
- Research
- Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
- Inspiration
- Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone! - Project Duration
- Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
- Operation Flow
- Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
- Team Members
- Creativity and Design: KE,EN
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