Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging) by Salvita Bingelyte

Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging)

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Colors

The Design

About Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging)

Qillqasqa: Roundooze Garwanchu Mikhuna Wayqasqan huk diseñom, hallp'a garwanchukunapaq ruwasqa. Kay rikch'aykunaqa pusaq mishki-asnaykunata charin, sujtan misk'i, iskaytaq kachiyuq. Misk'i asnaykunaqa yana qhipa-rikch'aypi rikhurin, kachiyuq asnaykunataq uqi qhipa-rikch'aypi. Roundooze logotipomanta hurqusqa asikuyqa rikch'aynin kayta churan. Sapa wayqaqa ñawi hina, simi hinapas t'uqusqa ventanakunata charin, chayraykutaq garwanchukunata rantiy mana rantisqallaña rikuyta atisunchik. Facil qillqana laytrakuna, pisi llimp'ikunapas kachkan sasa hina, k'achituylla t'ikrakunapaq. Sapa wayqaqa 145 mm k'illpayniyuq, 210 mm sayayniyuqtaq.

The Recognition

About the A' Design Award Burunsi Premiu

Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Roundooze Chickpea Snack Ñawpaq Ruway: Mikhunapaq Wayqasqa (Packaging) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)