Qullqi Pilluchina · 2022
Hometown Flavor Arruz Fidyu P'akiynin
by Changshu Institute of Technology
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- CLIENT: Changshu Institute of Technology
- Estimated Number of Design Views: 26,870
- Verification code F4CD3CFA48 · Verify this award
Colors
About Hometown Flavor Arruz Fidyu P'akiynin
Yunnan llaqtapiqa achka ayllu llaqtakuna tiyankun, paykunaqa sapankankun mikhuy ruwayninkunayuq kanku. Yunnan nisqapi ñawpa kawsay mikhuy hina, arruz fidyuqa ima mikhuywan ima wayk'uy ruwaywan huñunman atispa hukniray miski kayta paqarichin. Arruz fidyu apaykachasqanwan, diseñadores runakunaqa kay Yunnan arruz fidyu mikhuy tantata ruwarqanku, Yunnan llaqtapi ayllu llaqtakunapa p'achakunata mikhuy miski kayninkunawan huñuchispa. Kunan pacha mikhuy waqaychay tecnologíawan, Yunnan nisqapa miski kayninta tukuy pachaman qawarichinku.
About the A' Design Award Qullqi Premiu
Hometown Flavor Arruz Fidyu P'akiynin A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hometown Flavor Arruz Fidyu P'akiynin ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hometown Flavor Arruz Fidyu P'akiynin achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
- Dimensions & Packaging
- Width 145mm x Length 200mm x Height 40mm
- Tags
- Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
- Production Technology
- The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
- Design Challenge
- How to use vision to express taste is the most challenging part of design.
- Research
- This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
- Inspiration
- Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
- Project Duration
- The project started in March 2021 in Kunming and finished in May 2021 in Kunming
- Operation Flow
- Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
- Image Credits
- Image#1: Illustrator, Liu Sirong, Portrait, 2020.
