Ofen Hu nisqap Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) diseñon

Ofen Hu nisqap Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2022

Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging)

Ofen Hu rurasqa

Mañakuq: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

56,168

Taripasqa Premio Atipaq

#138822 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) nisqamanta

Johnnie Walker Limited Edition nisqaqa huk whisky botellapaq regalopaq churana diseñom, China suyupi Chawpi Poqoy Killa Raymipaq (Mid-Autumn Festival) lluqsichisqa. Chay Chawpi Poqoy Killa Raymiqa ayllukunapa huñunakunanpaq ancha allin pachaм, chayraykum kay diseñopa yuyaykunanqa wasi, huñunakuy, munakuypas kanku. Kay diseñoqa ñawpa China wasikunapa punkunkunamanta ventanankunamantawan hap'isqa kachkan. Hawa kaha iskay punku hina kicharikun, chawpinpi huk imán botonwan wichq'asqa kaspa, ukhunpi botellata rikuchin. Orquídea t'ikakuna, pillpintukuna, sami phuyukunapas siq'isqa kachkanku. Kahapiqa quri llimp'iwan (gilding) laser kuchuywanpas llamk'asqa, botellapitaq aqowan pukhuy (sandblasting) ruwasqa kachkan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Johnnie Walker Limited Edition Regalopaq Churana (Gift Packaging) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Tupukuna & P'istuy: Length 15cm width 11.5cm height 36cm
Etiquetakuna: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Ruway Tecnología: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Diseño Sasachakuy: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
T'aqwiy: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Kallpachay: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Llamk'ay Pacha: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Purichiy Puriy: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Huñu Runakuna: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Siq'i Hayñikuna: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd