Meiyitian Yachayniyoq Maytu (Smart Packaging) by Chong Peng

Meiyitian Yachayniyoq Maytu (Smart Packaging) by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Meiyitian Yachayniyoq Maytu (Smart Packaging)

by Chong Peng

Client: Yili Group

A' Design Award Burunsi Premiu Winner in Pilluchina Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Yachayniyoq Maytu (Smart Packaging)

Meiyitian nisqaqa huk yachayniyoq maytu qillqasqa diseñom, maytuta huk virtual marca pachaman tinkichin. Kay maytuqa iskay-dimensional hinaspa kimsa-dimensional runachakunata apan, marca rimaqmanta hurqusqa, chaywan marca mascotata ruwaspa. Rantikuqkuna kay runachakunata scan-ninku huk celular aplicacionwan, hinaspa marca ruwasqan virtual pachaman yaykunku. Chay virtual pachapiqa, pukllay interactivokuna hinaspa muñeca kikinchay sistemapas kanmi, hinaspa premiokunata huñunayta atinku. Kaywan munasqaqa marca hinaspa wayna-sipas rantikuqkunapura aswan qhichwa tinkiyta ruwayninmi kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Meiyitian Yachayniyoq Maytu (Smart Packaging) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Meiyitian Yachayniyoq Maytu (Smart Packaging) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Meiyitian Yachayniyoq Maytu (Smart Packaging) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team