Qullqi Pilluchina · 2022
Granovita Granola Wakaychina
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,653
- Verification code 92B15DC8E9 · Verify this award
Colors
About Granovita Granola Wakaychina
Granovita nisqaqa granola wakaychinapaq huk kamachiymi. Huk kartun wayaqam suq'a kirisqa wayaqata rantin, cereal wakaychinapaq sapa kuti llamk'achisqata, chaymi imayna ruraymanta astawan kamachikuyta qun anaq patapi rikuchinapaq. Kartunpa qhachqa uyanqa allin kawsaypaq yuyayta yanapan. Rurukunapa hinallataq muhukunapa siq'inkuna sapa laya q'apayta willakun. Rikch'aykuna, allin qhawarichiq qillqakuna hinallataq k'anchaq llimp'ikuna allin willakuyta apachimun. Kartunqa allpaman kutichiy atikun, chayrayku kay allichaymi Pachamamawan allin kaqlla hinallataq pisi qullqiyuq. Sapa wayaqaqa 160 x 120 x 40 milímetruta tupun.
About the A' Design Award Qullqi Premiu
Granovita Granola Wakaychina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Granovita Granola Wakaychina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Granovita Granola Wakaychina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
