Siela Wawakunapa Kirllusqan Wayqullapaq by Olga Takhtarova

Siela Wawakunapa Kirllusqan Wayqullapaq by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Siela Wawakunapa Kirllusqan Wayqullapaq

by Olga Takhtarova

Client: Sot B&d

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #139422

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Siela Wawakunapa Kirllusqan Wayqullapaq

Siela nisqaqa, wawakunapaq kirllusqa (kosmetiku) rikuchikuykunapaq wayqulla diseñom. Kay diseñoqa yuraq plastiku tubuta 75 ml-manta apachikun, screen hinallataq pad imprintiwan sumaqchasqa. Sumaq sut'ichasqa siq'ikunaqa diseñopa chawpinpi churakun, hinaspa huk sapallan runa rikch'aq imaymana kaqkunapi hinallataq imaymana pachakunapi rikhurin llapan wayqullakunapi. Llimp'ikunawan riqsichiyqa rantikuqkunata yanapan imaymana kaqkunata riqsinankupaq. Qillqaqa aslla kausqa, chayrayku allin kaqta usqhaylla riqsina tiyanapi. Yuraq uyaqa siq'ikunata sut'illa hinallataq facillataña rikuyta tukun.

The Recognition

About the A' Design Award Burunsi Premiu

Siela Wawakunapa Kirllusqan Wayqullapaq A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Siela Wawakunapa Kirllusqan Wayqullapaq sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Siela Wawakunapa Kirllusqan Wayqullapaq mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.