Artem Luxury Watch Straps Maytupanaqa by Joel Derksen

Artem Luxury Watch Straps Maytupanaqa by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2022

Artem Luxury Watch Straps Maytupanaqa

by Joel Derksen

Client: Studio Otherness

A' Design Award Burunsi Premiu Winner in Pilluchina Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Maytupanaqa

Artem Luxury Watch Straps nisqaqa relojpa wataqninkunapaq maytupanaqa, huk huñuqkunapaq (coleccionistas) ruwasqa kashan. Hawa qhataynin thaskichkaspa lluqsin, ukhupitaq huk qillu qara (vellum) hitusqa kaqta rikuchin, chaymi kinraymanta huk qhataywan wichq'akun. Huk phutu (foam) k'iru wataqta sumaqta hap'ichkan. Wasa hina kaqllayninpas, sut'inkunapas, imaymana rikch'aynin qhawachin teknika allin ruwasqata. Foil sellasqa, hoq'ara (gris) chay azul reyniyuq papilkuna churasqaqa, sumaq hatun kaqta, teknika kaqtapas rikuchin. Kay ruwaykunaqa allinta rikhurichinapaq kasqa, mayta pasqarispa qhawariq kutipi.

The Recognition

About the A' Design Award Burunsi Premiu

Artem Luxury Watch Straps Maytupanaqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Artem Luxury Watch Straps Maytupanaqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Artem Luxury Watch Straps Maytupanaqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue