Qullqi Pilluchina · 2022
Devynerios Etiquetakuna
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- CLIENT: Mv Group
- Estimated Number of Design Views: 33,289
- Verification code 10462644BB · Verify this award
Colors
About Devynerios Etiquetakuna
Devynerios huk ayllu sapallanchiq qura upyanakunam, Lituaniapi ñawpaqnin kaqllan. Lituaniata rikuchin, chiqa ruwayta, qura ingredientekunamanta ruwasqa recipetakunatapas. Sapa ruru sapallam, huknirayuq. Kay ruwaykunam etiqueta diseñokunapi rikukun. Originalios chiqa kayta willan. Zalios achka qapallasuq hatunyuqmi, qura hampikunaq pakasqa pachanman yaykuchisunki. Raudonos mana manchakuyta waynaykaytapas mana tupachiy sumaq llimpʼikunawan rikuchin.
About the A' Design Award Qullqi Premiu
Devynerios Etiquetakuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Devynerios Etiquetakuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Devynerios Etiquetakuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours. - Dimensions & Packaging
- Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
- Tags
- Unique, herbal, liqueur, Lithuanian, Studija Creata
- Production Technology
- Flexo printing, hot foil, embossing
- Design Challenge
- With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
- Inspiration
- We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky. - Project Duration
- Release date: July 2021
- Image Credits
- Edgaras Marozas