Qullqi Pilluchina · 2022
Al Mocha Port Kawpi Q'ipichiy
- A' Design Award Qullqi Premiu 2022 in Pilluchina
- CLIENT: Al Mocha Port
- Estimated Number of Design Views: 28,713
- Verification code E0CDFC202F · Verify this award
Colors
About Al Mocha Port Kawpi Q'ipichiy
Al Mocha Puerto llaqtapaq, Arabia Saudita suyumanta, kawpi q'ipichiy ruwaykuna huk sapa sapalla. Kay ruwayqa kallpachasqam kanmi ñawpaq pachakuna yachaymanta, kawsay ruwaykunamanta, maymantataq hamusqanmanta, huk sapan kayta paqarichinapaq, cheqaq kayninta yachay atiynintataq kallpanchananpaq. Q'ipichiyqa ch'uyalla, hamut'anapaq, allin riqsisqa, manataq llapallan willakuykunawan hunt'asqa, ñawpaq pachata kunan pachatawan t'inkispa. Lamar Anqas, Sach'a Q'umir, Quri llimp'ikunam rantiqkunaq qhawayninta ayparananpaq. Kawpi siq'ikuna kinraykunapi kallpanchanmi ruraqpa atentu kayninta kawpi akllaypi. Muyuchiq sutichay sistemaqa marcaman facililla huknirayman tikrachiyta saqin, tukuy watapipas.
About the A' Design Award Qullqi Premiu
Al Mocha Port Kawpi Q'ipichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Al Mocha Port Kawpi Q'ipichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Al Mocha Port Kawpi Q'ipichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
