Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging) by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging) by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2022

Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging)

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Fierru Premiu Winner in Pilluchina Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging)

Broken Top Brewing Co Craft Beer nisqaqa huk ujyanapaq maytu diseñom, huch'uy tandanakuypi ruwakuq craft cerveza marcapaq ruwasqa, IPA hinaspa pilsner cervezakunata ruwaq. Grafiko dibujoqa ñawpa pacha pukllanakunamanta yuyaymanasqa kashan. Huk tinkusqa logo, sapa produktu linyapa colorninman tikrakun, hinaspa dibujowan huñukuspa qhawarinapaq huk illusion ruwan. Latakunaqa anqas aluminiomanta ruwasqa, sumaq navy colorman chayanankupaq customizasqa, chaymi aluminio latakunapaq mana allin rikuriq kanmanchu. Ultra-utqha inkjet imprimiy, yuraq tinta capawan, grafikokunata astawan kawsayninwan rikuchin. Estándar 211 kurku latapas 12 onzata hunt'an.

The Recognition

About the A' Design Award Fierru Premiu

Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Broken Top Brewing Co Craft Beer Ujyanapaq Maytu (Beverage Packaging) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable