Kellipops Pʼistuy by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2023

Kellipops Pʼistuy

by Antonia Skaraki

Client: Viap

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Pʼistuy

Kusikuy; Munay; Chukullati llapanpi. Yuyaychay Charlie nisqamanta Chukullati Rurana Wasimanta. ¿Imaynatataq huk pʼunchaw chaypitaq kanman? Chukullati misk'ikuna qarapankumanta lluqsimunqaku, sinchi kallpawan muyurikiykipi tusunqaku, waqyasusunkiku kuskaqa tusunaykirayku, paykuna qampaq kanankupaq. Qallariypiqa, diseñadorakuna rikurqanku yuyaycharispa hinaspa uyarirqanku phatarisqankuta. Qawapurqanku qarapankumanta, animumanqa rimaparqanku. Chaymantataq diseñarqanku payta. Tuqqariyninkuwan, anatomíankuwan, para elementokunahwan, sinchi llimp'ikunawan qaparispa mana tukukuq munayta paykunamanta.

The Recognition

About the A' Design Award Fierru Premiu

Kellipops Pʼistuy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Kellipops Pʼistuy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Kellipops Pʼistuy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas