Pet Pet Markaq Imaymanakunaq by Antonia Skaraki

Pet Pet Markaq Imaymanakunaq by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Pet Pet Markaq Imaymanakunaq

by Antonia Skaraki

Client: Pet Pet

A' Design Award Qullqi Premiu Winner in Pilluchina Category

30,445

Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Markaq Imaymanakunaq

Sapa runa chaymanta sapa uywa, kikinkuq identidadniyuq, kikinkuq elementonkuwan chaninchaykunawanpas kanku. Sapa uywaq kikin personalidadnin, caracterin, sientikuyninkuna hinaspa necesitasqankunapas kanku. Kusikuypaq pop samaywan, ch'uyanchana siqikunawan, rikchaykunawan, diseñokunawan, infografíakunawanpas, kay diseñoqa khuyay hunt'asqa huk tinkuymanta señalninta ruwarqan. Sientikuykunan diseñota pusarqan huk momentomanta expresionninta waqaychayta chaymanta señalninta, identidadnintapas kamarispa. Diseñoqa pop arte nisqamanhina purin, imaraykuchus facilidadpas firmannin kasqa.

The Recognition

About the A' Design Award Qullqi Premiu

Pet Pet Markaq Imaymanakunaq A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pet Pet Markaq Imaymanakunaq ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pet Pet Markaq Imaymanakunaq achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)