The Language of Emotion and Time Kaquykuna Wataykuy by Jiaxin Lv

The Language of Emotion and Time Kaquykuna Wataykuy by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

The Language of Emotion and Time Kaquykuna Wataykuy

by Jiaxin Lv

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Kaquykuna Wataykuy

Sientekuna hinaspa Pacha Rimayninkuna nisqaqa huk kekes wataykuy diseñom, mosoq t'ika sisaykunata rikuchiq señalta hina llamk'achin mosoqllaña kasqanta rikuchinanpaq. Huk qhaspa vidriomanta t'ika wasicha wataykuy patapi churasqa kachkan, aswanta horqoyta, kichayta, hinaspa t'aqayta atinapaq huqmanta llamk'achinanpaq. T'ikakuna sisaspa, chaymantataq ch'akispa, llamk'aqkuna yachanqaku kekesqa manaraq ima kasqanta, icha manaña mosoqchu kasqanta. Hawa qhaspaqa, mask'aspa huqmanta llamk'achina, sinchi cartonmanta ruwasqa kachkan, ichaqa t'ika wasichaqa, decomponekuq qhaspa vidrio hina rikch'aq materialmanta ruwasqa kachkan, plásticota pisiyachinanpaq. Wataykuyqa 15 por 15 por 15 centímetrosniyuq kachkan. Mosoq t'ikakunaqa, cintakunata rantinku, hinaspa astawan sut'inta kekesta qorqa qoq kasqanmanta rikuchinku.

The Recognition

About the A' Design Award Burunsi Premiu

The Language of Emotion and Time Kaquykuna Wataykuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. The Language of Emotion and Time Kaquykuna Wataykuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. The Language of Emotion and Time Kaquykuna Wataykuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.