Meer Instant Kaphiypa Qʼipinan Ruway by Masoud Najafi Amirkiasar

Meer Instant Kaphiypa Qʼipinan Ruway by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Meer Instant Kaphiypa Qʼipinan Ruway

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Colors

The Design

About Meer Instant Kaphiypa Qʼipinan Ruway

Musuq rantinamanta ruwaypa qʼipina ruwayninqa manam chayllachu diseño yachay, aswanpas rantiqkunapa yuyayninkunata hamutay, chaynallataq atipanakuqkunamanta aswan rikhuriy tablaskunapi. Chay kaykunata yuyaypi hap'ispa, Meer qʼipina ruwayqa tukusqa ruwaypa texturantam rikchaypi churan kaphiy munaqkunapa tukuy musyayninkunata kuyuchinapaq, hap'ichinapaqpas. Chaymantapas, churayninpas mana sapa kuti ruwasqa qillqana hatun kaypas ancha allin llamk'ayta ruwanku rantiqkunata ruwayman aysaypi. Kay ruwayqa ruwasqam suyaspa hatun tikray ruwayta rantiykuna wasikunapa upyana tablasninpi.

The Recognition

About the A' Design Award Burunsi Premiu

Meer Instant Kaphiypa Qʼipinan Ruway A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Meer Instant Kaphiypa Qʼipinan Ruway sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Meer Instant Kaphiypa Qʼipinan Ruway mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020