Prakrishi Lachiwa Misk'ipaq Churana Diseño by Vishal Vora

Prakrishi Lachiwa Misk'ipaq Churana Diseño by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Prakrishi Lachiwa Misk'ipaq Churana Diseño

by Vishal Vora

Client: Prakrishi

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Colors

The Design

About Prakrishi Lachiwa Misk'ipaq Churana Diseño

Prakrishi nisqaqa suqta laya q'apayniyuq lachiwa misk'ikunapaq churana diseñom. Kay t'aqaqa ñawpaqmantaña kaq marcata mast'arin, chaymantapas pisi imakunallayuq kayninta hinallataq hatun yuraq ch'usaq pachantapas waqaychan. Lachiwa raprakunamanta hurqusqa huk sumaq unanchaqa qhawana ruwaypa umanmi kachkan. Kay unanchaqa lachiwa misk'i t'aqaman huk sapaq riqsichiyta qun, hinallataq rantiqkunata yanapan suqta q'apaykunata estantepi t'aqarquyta. Sapa lachiwa misk'iqa huk qhispi botellaman hunt'achisqa kachkan, chay botellaqa 180 milimetro sayayniyuq hinallataq 100 milimetro kinrayniyuqmi. Botellapa etiquetanpas kirpanapa qatanpas natural yuraq llapchasqa raphipi ñit'isqa kanku.

The Recognition

About the A' Design Award Qullqi Premiu

Prakrishi Lachiwa Misk'ipaq Churana Diseño A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Prakrishi Lachiwa Misk'ipaq Churana Diseño ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Prakrishi Lachiwa Misk'ipaq Churana Diseño achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)