Heivy Kolájena Upyana Kinttay by Jessica Yang - WeBranding Global

Heivy Kolájena Upyana Kinttay by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Heivy Kolájena Upyana Kinttay

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #141987

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heivy Kolájena Upyana Kinttay

Heivy nisqaqa kinttay hinaspa marka kikin ruwaymi, kimlliq kolájena upyaykunapaq. Kay saqrapiqa pichqa rurayakunam kan, sutichasqa Lullaby, Uplift, Revive, Fortify hinaspa Protect nisqawan. Sapa mat'iqa hukllawan llimp'inkunata hinaspa siq'inkunata apaykachan, huk mikhuna sinchisqata rikuchinanpaq, ichaqa huk kaqlla ruwaywan tukuy chaykuna hukllawasqa kanku. Kay upyaykunaqa qispi (vidrio) mat'ikunapi churasqam, 35 nisqawan 35 nisqawan 107 millímetro sayaynin, tukuy imapas kutichisqa kanan atiq materialwan ruwasqa. Kay kinttay ruwayqa markaman munan qunanpaq huk sut'i hinaspa kaqlla willakuyta, allin kawsayta hinaspa kallpasapa kanata rikuchispa.

The Recognition

About the A' Design Award Burunsi Premiu

Heivy Kolájena Upyana Kinttay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Heivy Kolájena Upyana Kinttay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Heivy Kolájena Upyana Kinttay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team