Xiaohongshu nisqap Guo Nian Hao P'akiy diseñon

Xiaohongshu nisqap Guo Nian Hao P'akiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Guo Nian Hao P'akiy

Xiaohongshu rurasqa

Mañakuq: Xiaohongshu

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,582

Taripasqa Premio Atipaq

#142120 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Guo Nian Hao P'akiy nisqamanta

Xiaohongshu nisqaq 2022 musuq wata qullana kajchanqa Ch'unchul raymi willakuymanta hamun. Ñawpaq taytanchiskunaq kawsayninta qatispa, Xiaohongshuqa sapallata K'anchay, Tuqu, Puka nisqakunata wakichipun. Qullanakunaqa kaymi: kampamintopi tuta k'anchaq, Halli Galli pukllana, puka sobriyukuna, Xiaohongshu nisqata rikuchiq puka killachasqa qillqa ima. Kay qullana kajchaqa willakuykunata kimsa laya qullanakunawan tantachin, ñawpaq kawsaymanta musuq ruway yachayta paqarichispa. Chinu musuq watapaq sumaq munakuykunata willayta munan, musuq miraykunaman kawsay qhishpichiyta qupuspa ima.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Guo Nian Hao P'akiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Guo Nian Hao P'akiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Guo Nian Hao P'akiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Tupukuna & P'istuy: Width 345mm* Depth 285mm* Height 100mm
Etiquetakuna: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ruway Tecnología: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Diseño Sasachakuy: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
T'aqwiy: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Kallpachay: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Llamk'ay Pacha: The project was launched in Shanghai in JAN 2022.
Purichiy Puriy: Gifts could only be found after tearing off the riddle sealed on the cover.
Huñu Runakuna: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Siq'i Hayñikuna: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu