Liang Chen nisqap Jundao Guiniang Baijiu Upyanapaq Churana Ruway diseñon

Liang Chen nisqap Jundao Guiniang Baijiu Upyanapaq Churana Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Jundao Guiniang Baijiu Upyanapaq Churana Ruway

Liang Chen rurasqa

Mañakuq: Shanghai Guijiu Group Co., Limited.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

25,658

Taripasqa Premio Atipaq

#142678 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jundao Guiniang Baijiu Upyanapaq Churana Ruway nisqamanta

Jundao Guiniang nisqaqa huk allin sumaq chinamanta Baijiu tragopaq churana ruwaymi. Suqta k'uchuyuq yuraq qiru rakimanta rurasqa botellaqa, ñawpaq chinapa tinta llimp'iywanmi sumaqcharisqa, esmalte kanaywanmi churasqa. Chay llimp'iypa llamp'u k'anchayninqa urqukunata mayukunatawan rikch'achin, chaymanta ruwana suyupa pachamamanmanpas riqsichin. Broceado nisqa ruwaywanmi paqarimuq suyupa allpan hina siq'ikuna llañu patachakunapi qillqasqa. Quri kirpanaqa runa sellun hina ruwasqami, chaytaqa sumaqchana hina waqaychayta atikun. Kay ruwayqa China kawsayta, pachamamata yupaychayta, ñawpaq yachaykunapa chaninninta ima riqsichin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Jundao Guiniang Baijiu Upyanapaq Churana Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jundao Guiniang Baijiu Upyanapaq Churana Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jundao Guiniang Baijiu Upyanapaq Churana Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Tupukuna & P'istuy: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etiquetakuna: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Ruway Tecnología: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Diseño Sasachakuy: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
T'aqwiy: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Kallpachay: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Llamk'ay Pacha: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Purichiy Puriy: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Huñu Runakuna: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Siq'i Hayñikuna: Creative Director：Chen Liang