Zhuojiu Trago Churana Wakichi by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.
QuriPilluchina· 2023
Zhuojiu Trago Churana Wakichi
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award Quri Premiu Winner in Pilluchina Category
- 39,504
- Verified Award Winner
- Verify Award Status for #144458
The Design
About Zhuojiu Trago Churana Wakichi
Zhuojiu nisqaqa China trago churanapaq wakichisqa diseñom. Botellap rikch'aynin hach'amanta hamun, kallpawan t'inkisqa kaq imaymana. Hawa kaq k'apucha kutichisqa k'ullumanta rurasqa, huk raqrayuq rikch'akun, hach'awan ch'iqtasqa hina. Churanaqa qhispimanta rurasqa. Mana ima ñit'iypas churakunchu k'apuchaman nitaq botellamanpas, ruranaq sutintaq k'illimsawan siq'isqa kachkan. K'apuchaqa 300 milimetro sayayniyuq, 180 milimetro suniyuq, 120 milimetro kinrayniyuqtaq. Botellataq 180 milimetro sayayniyuq. K'ullu k'apuchataqa waqaychakuyta atikun, qhipamantaq huk sumaqchana hina musuqmanta llamk'achikuyta atikun.
The Recognition
About the A' Design Award Quri Premiu
Zhuojiu Trago Churana Wakichi A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zhuojiu Trago Churana Wakichi ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zhuojiu Trago Churana Wakichi munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
