Hainan Beer Cerveza Churanapaq Wakichiy by China Resources Snow Breweries Ltd.

Hainan Beer Cerveza Churanapaq Wakichiy by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Hainan Beer Cerveza Churanapaq Wakichiy

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Cerveza Churanapaq Wakichiy

Hainan Cerveza nisqaqa huk cerveza churanapaq wakichiy kaqmi, Hainan llaqtapa pachamaman kawsayninmanwan qhawarispa ruwasqa. Qispi botellaqa relieve nisqa siq'ikunatam apan, mama quchapa pusuqunmanta, wamp'ukunamanta, k'anchay wasikunamanta, coco sach'akunamanta, qucha pisqukunamantawan hurqusqa, chaymanta llañu sayayninqa huk makillawan hap'inapaq yanapakun. Aluminio latitaqa thermochromic tinta nisqawan llimp'isqam, chaymi chirichina ukhupi q'uñi kay uraykuptin huk sello siq'i pisi pisillamanta rikhurimun. Hawa churanataq kraft rap'imanta ruwasqa, huk maleta hina siq'iyuq. Kay churanaqa cervezata kikin llaqtapa sumaq rikch'ayninwan, hawka kawsayninwanpas t'inkin.

The Recognition

About the A' Design Award Qullqi Premiu

Hainan Beer Cerveza Churanapaq Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hainan Beer Cerveza Churanapaq Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hainan Beer Cerveza Churanapaq Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao