Platinu Pilluchina · 2023
Liang Bai Kai Upyana Unu Q'ipichana (Packaging)
by Tiger Pan
- A' Design Award Platinu Premiu 2023 in Pilluchina
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Upyana Unu Q'ipichana (Packaging)
Liang Bai Kai nisqaqa huk qhispi (vidrio) botella, t'impusqa unu chiriyachisqa upyanapaq ruwasqa. Sutinqa t'impusqa unu chiriyasqamanta riman, chay upyanaqa unay watakunaña Chinapi riqsisqa karqan. Kay botellaqa mana ima etiquetayuqchu. Chaymantaqa, Song dinastiya pachamanta Riverside Scene from Tsingming nisqa llimp'isqa artemanta ruwaykuna musuqmanta llimp'isqa, hinaspa q'uñi churana (heat transfer printing) nisqawan qhispiman churasqa. Chay rikch'ayqa chunka iskayniyuq botellakunapi rakisqa kachkan, chunka iskayniyuq ñawpa urakunata rikuchispa. Qhispi hawan llusk'a k'anchayta hinallataq llamkhanata yapan. Sapa botellaqa 313 milimetro sayayniyuq, 76.5 milimetro muyuyniyuqtaq kan.
About the A' Design Award Platinu Premiu
Liang Bai Kai Upyana Unu Q'ipichana (Packaging) A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Liang Bai Kai Upyana Unu Q'ipichana (Packaging) hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Liang Bai Kai Upyana Unu Q'ipichana (Packaging) A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
