Qullqi Pilluchina · 2023
Dukang Liquor Trago Botella Churana Wakichiy
by Tiger Pan
- A' Design Award Qullqi Premiu 2023 in Pilluchina
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Trago Botella Churana Wakichiy
Dukang Liquor nisqaqa huk chino baijiu tragopaq churana wakichiy (packaging) ruwasqam. Botellaqa hanaqmanta uraykama Cao Cao runap uyanpa abstracto rikch'ayninta ruwaspam ch'antasqa; payqa ñawpa pacha awqa yuyaysapa hinallataq harawiq runam karqa, paypa harawinmantam kay marcaqa sutinta hap'irqa. Botellap kirpanaqa Han dinastía qhipa pachakunapi kamachiqkunap uma churakuynin hinam rikch'akun, ukhunñataq huk p'acha hina llaqllasqam, chaymi allinta hap'inapaqpas yanapan. Kayqa cristalmantam ruwasqa, kaqlla marcakunapi sapa kuti apaykachasqa cerámica rantinpi, chaymi hawan lliphlliyniyuq hinallataq llamiyniyuqpas kanan. Hawa cajanqa Luoyang ñawpa hatun llaqtap vector pintasqanwanmi allichasqa kachkan.
About the A' Design Award Qullqi Premiu
Dukang Liquor Trago Botella Churana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Dukang Liquor Trago Botella Churana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Dukang Liquor Trago Botella Churana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
