Burunsi Pilluchina · 2023
Yunnan Baiyao Kirunapaq Wayqhuchana
by Tiger Pan
- A' Design Award Burunsi Premiu 2023 in Pilluchina
- CLIENT: Yunnanbaiyaogroup Co., Ltd
- Estimated Number of Design Views: 20,110
- Verification code 1ECAD92021 · Verify this award
Colors
About Yunnan Baiyao Kirunapaq Wayqhuchana
Yunnan Baiyao nisqaqa kirunapaq wayqhuchanan, wawakunapaq kirunapichana ranqhaykunapaq ruwasqa. Marka rikchayninqa huk phuyu wawan, marka sutinmanta yuyaymanasqa, chaypin "yun" nisqan phuyuta niyta munan. Kay rikchayqa askha uyariykunawan rikhurin, ancha watayuqkunata rikuchinanpaq. Siq'ikunaqa wawakunapa siq'ina yachaywan ruwasqa kachkan, mamakunapa qhaway estanteriapi hap'inanpaq. Wayqhuchanakunaqa pataray hinallataq sayay estanteriapi churakunanpaq allin kanku, hinaspa fresa wayqhuchanakunaqa huk hatun fresa rikchayman huñunakunku. Wayqhuchanaqa PLA nisqawan ruwasqa kachkan, chaymi iskay killamanta chunka killakamalla thanikun.
About the A' Design Award Burunsi Premiu
Yunnan Baiyao Kirunapaq Wayqhuchana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yunnan Baiyao Kirunapaq Wayqhuchana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yunnan Baiyao Kirunapaq Wayqhuchana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Tiger Pan
