Momenten Upyanapaq Maytu Ruwaynin by E2W Studio

Momenten Upyanapaq Maytu Ruwaynin by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Momenten Upyanapaq Maytu Ruwaynin

by E2W Studio

Client: E2W Studio

A' Design Award Burunsi Premiu Winner in Pilluchina Category

12,286

Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Upyanapaq Maytu Ruwaynin

Momenten nisqaqa, mishki illaqniyoq, phuqchiq vinota rantikunapaq maytu ruwaynin, llampu lata sipuykunapi rantikuq. Sutinqa "chanin pachamanta" upyanapaq nin, mana utqhaylla, mana qhipallamantapas. Rikch'aynin "phuqchiq monstrukuna" nisqa uyachakunawan ruwasqa kan, huch'uy uya rikch'aymanta hamun, chaymi punchusqa qillqa unanchaykunawan ruwasqa. Sapa monstrupa rikch'aynin huk mallikitawan rikch'akun, muyuriq rikch'aykuna llamp'u mallikipaq, ch'iqinniyuq rikch'aykunataq sinchi mallikipaq, chaywanmi rantikuqkuna paykunapa munasqan mallikita tarinanku atikun. "KAI" sutiyuq huk t'aqaqa kaqllataq samay hina pukllayniyuq yuyaywan aswan mast'arikun. Kay ruwaynin 2021 watapi tukuchasqa karqan.

The Recognition

About the A' Design Award Burunsi Premiu

Momenten Upyanapaq Maytu Ruwaynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Momenten Upyanapaq Maytu Ruwaynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Momenten Upyanapaq Maytu Ruwaynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A